Proposal
Every package below ships the same fundamentals: a deliberate page system, a responsive implementation tested across current breakpoints, and a controlled launch with documented handover. What separates the tiers is what the site has to do — how much of the build is bespoke, how much it has to connect to, and how far we carry it after go-live.
The ladder
The right package is decided by the work, not the budget: how many decisions the site has to support, whether the build needs bespoke components, and who owns it afterwards. Each tier is anchored by a project we have actually delivered.
Credible presence
From $400
A credible, fast presence for a business that mainly needs to be found, understood and contacted. Responsive build, contact form, search-ready foundations, launch and handover.
Delivered at this tier — Level Head Barbers, The Long Journey Home
Built to convert
From $800
For a site with a real conversion job: a designed page system, analytics wired to the actions that matter, and copy tightened against search intent.
Delivered at this tier — PivotPoint Pricing, Five Boroughs
Bespoke scope
From $1,500
A bespoke design built to your direction and hand-coded, with whatever custom components the content actually needs. No CMS lock-in — full source handover.
Delivered at this tier — United-3 Contracting, Arisa One Studios
Custom application
From $10,000
For when the requirement stopped being a website. A custom application with the automations and integrations behind it — built, connected and maintained as one system.
Delivered at this tier — PoolSpa, Emerging Components
What governs the tier
This is the actual boundary between packages. Anything marked as an add-on stays a separate, quoted piece of work rather than quietly expanding the build.
| Feature | Essential | Professional | Signature | Platform |
|---|---|---|---|---|
| Scope | ||||
| Discovery & information architecture | Light | Full | Full | Full, plus systems mapping |
| Copywriting assist | Add-on | Included | Included | Included |
| Design & build | ||||
| Responsive across current breakpoints | Yes | Yes | Yes | Yes |
| Custom interactive components | — | One, agreed | As the content requires | The core of the build |
| Image curation & optimisation pipeline | Basic | Standard | Full curation | Full curation |
| Workflow automation & integrations | — | Add-on | Add-on | Included |
| Connections | ||||
| Contact form with spam protection | Yes | Yes | Yes | Yes |
| Bookings or payment connections | Add-on | Add-on | Included | Included |
| Analytics & conversion events | Basic install | Configured | Configured | Configured, plus product events |
| Search | ||||
| Basic SEO — keyword-led titles, descriptions and headings | — | Included | Included | Included |
| Titles, meta, sitemap & robots | Yes | Yes | Yes | Yes |
| Structured data (schema) | — | Organisation | Full entity set | Full entity set |
| hreflang for language pairs | — | — | Included | Included |
| Launch & ownership | ||||
| Controlled launch & documented handover | Yes | Yes | Yes | Yes |
| Full source-code access | Yes | Yes | Yes | Yes |
| Post-launch support | 5 days | 14 days | 30 days | 60 days, then a maintenance plan |
Signature tier / delivered
A Jeddah contracting firm with thirteen major delivered projects and a one-line placeholder for a website. The build had to carry that record credibly in two languages.
Outside the tiers
When a full site is not the job yet — a launch, a campaign, a single service. One page, one action, on the same foundations. The only decision is whether enquiries arrive by form or by phone.
| Feature | Single page | Single page + enquiry form |
|---|---|---|
| Price | From $450 | From $550 |
| Pages | 1 | 1 |
| Responsive across current breakpoints | Yes | Yes |
| Sections — hero, offer, proof, contact | Yes | Yes |
| How enquiries reach you | Phone, email and booking links | A working form, straight to your inbox |
| Form spam protection | — | Honeypot and validation |
| Conversion event on submission | — | Included |
| Titles, meta, sitemap & robots | Yes | Yes |
| Analytics | Basic install | Basic install |
| Controlled launch & handover | Yes | Yes |
| Grows into a tier above | Yes | Yes |
How the work runs
Agree the audience, the offer, the required actions and the constraints, so the site has a measurable job.
Map navigation, page hierarchy and content blocks before visual decisions make them expensive to change.
Build responsive components, content and agreed integrations as one system, with clear review points.
Check breakpoints, forms, links, metadata and analytics, then transfer ownership with documentation.
Included everywhere
Quoted separately
Next step
Send the objective, the audience and anything already built. We will confirm the tier that fits, flag anything that belongs in an add-on, and return a written quote.
See the full case-study record